About Us

Anholt Nation Brands Index is the first analytical ranking of the world’s nation brands. Released quarterly, the Index surveys and analyzes 25,900 consumers in 35 nations to determine how countries are perceived by others in terms of cultural appeal, political stability, investment potential and more.

The Index, led by well-known independent government advisor and author Simon Anholt, has amassed press around the world and is used by governments and other interested parties to gain an understanding of how the rest of the world views them. This information can be used to locate weaknesses and assess potential areas of improvement in a nation’s branding.

About Simon Anholt

Simon Anholt advises governments, ministries, civil services and NGOs on the branding aspects of public diplomacy, economic development, public affairs, cultural relations, trade, tourism and export promotion. He has written numerous books, papers and articles on the branding of places and is a well-known public speaker, editor and broadcaster on these and many related topics. For further information about his work and writing, please visit Simon Anholt.

About the Technology

Anholt Nation Brands Index uses GMI proprietary software and GMI’s access to 5.5 million people all over the world to conduct its studies. Find out more about GMI’s market research software.