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NBI Broadcasts

TV Broadcast

"Australia's International Image" - November 22, 2006

Feature from Australia's "Sunrise Breakfast Program" on the Seven Network. Includes a discussion of the NBI results and the status of Australia's brand.

BBC News

Radio Broadcasts

"UK: World's Favorite Nation...Boring People? " - February 21, 2006

Simon Anholt discusses various NBI Q4 findings on BBC News Radio, including how Britian is the best country brand but its people are "boring".

BBC News
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(2.53 MB - 4:46)

"Place Branding Strategies" - January 28, 2006

Simon Anholt appears on Smart City™ radio to discuss place branding since inception and the overall brand rating system

BBC Radio
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(19.6 MB - 21:29)

"Consultants Develop Notion of Branding Nations" - January 11, 2006

A few consultants are getting paid big money to help governments around the world "brand" their countries, to create an image that makes them more attractive to tourists and businesses.

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© 2008 Simon Anholt and GMI (Global Market Insite, Inc.)
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